Should you still invest in online marketing during a recession?
The simple answer is YES. It is a good time to get competitive advantage and prepare for the up-turn. It is also wise to have more control of your marketing spend, be it on job boards or more traditional advertising.
SEO and Email Marketing are cost-effective and most importantly, measurable.
Online marketing is a mid to long term strategy that could eventually save you money.
(HBRIDA is a joint initiative between James Caan’s Hamilton Bradshaw Private Equity firm and RIDA – the Recruitment Industry Development Agency. They have a £2m capital fund specifically for recruitment SMEs.)
